Silken Hoteles, S.A. on its website http://www.hoteles-silken.com, on its own behalf or that of third parties contracted for the provision of measurement, analysis, and advertising services, uses cookies when a user browses the website.
Cookies are files sent to the browser by a web server to record the user's activities during their browsing time.
By using cookies, it is possible for the server where the website is located to recognize the web browser used by the user to make navigation easier, allowing, for example, access to users who have previously registered, to access areas, services, promotions, or contests reserved exclusively for them without having to register on each visit. They are also used to measure audience and traffic parameters, control progress, and the number of entries.
Certain cookies may collect personal data.
Below are the different types of existing cookies:
Types of cookies.
Exempted:
- User input cookies.
- User identification or authentication cookies. (session only).
- User security cookies.
- Media player cookies.
- Session cookies to balance the load.
- User interface customization cookies.
- Plug-in cookies for exchanging social content.
Non-exempted:
- The rest of the cookies.
Cookies according to the entity that manages them:
- Own cookies: These are those that are sent to the user's terminal equipment from a computer or domain managed by the editor itself and from which the service requested by the user is provided.
- Third-party cookies: These are those that are sent to the user's terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through the cookies.
Cookies according to the time they remain activated:
- Session cookies: These are a type of cookies designed to collect and store data while the user accesses a web page.
- Persistent cookies: These are a type of cookies in which the data remains stored in the terminal and can be accessed and processed during a period defined by the cookie manager, which can range from a few minutes to several years.
Cookies according to purpose:
- Analytics cookies: These are those that, either treated by the site owner or by third parties, allow the number of users to be quantified and thus perform the measurement and statistical analysis of the use made by users of the offered service. To do this, their navigation on the website is analyzed to improve the offer of products or services offered.
- Advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a web page, application, or platform from which the requested service is provided based on criteria such as edited content or the frequency in which ads are displayed.
- Social cookies are necessary for external social networks (Facebook, Google, Twitter, Pinterest, Instagram, etc.). Their function is to control interaction with social widgets within the page.
- Behavioral advertising cookies: These are those that allow the management, in the most efficient way possible, of the advertising spaces that, where appropriate, the editor has included on a web page, application, or platform from which the requested service is provided. These cookies store information on user behavior obtained through continuous observation of their browsing habits, which allows developing a specific profile to display advertising based on it.
It is also possible that when visiting a web page or opening an email where an advertisement or promotion about certain products or services is published, a cookie is installed in the browser that is used to later display advertising related to the search that has been carried out, to develop a control of the ads in relation, for example, to the number of times they are seen, where they appear, at what time they are seen, etc.
Below is indicated which non-excluded, own, or third-party cookies are used on the website.
Third-party analytical cookies:
Google Analytics:
Google, Inc., 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States ("Google").
Privacy policy:
http://www.google.com/intl/en/policies/privacy/
Data collected:
Anonymous: (Ads viewed, Analytics, Browser Information, cookie data, date/time, demographic data, hardware/software type, interaction data, pages viewed, service domains)
Pseudonymized: (IP Address (EU PII), search history, location-based data, clickstream data, Device ID (EU PII) ) PII (name, address, phone number, email address, Login) Sensitive (Financial Information)
Data shared with third parties: Not disclosed
Data retention: Not disclosed
Google Tag Manager: Google, Inc.
Attn: Privacy Matters
1600 Amphitheatre Parkway, Mountain View, CA, 94043
Privacy contact URL: https://www.google.com/contact/
Privacy Policy: http://www.google.com/policies/privacy/
Data collected:
Anonymous: (Ads viewed, Analytics, information about the browser, cookie data, date/time, demographic data, hardware/software type, interaction data, pages viewed, service domains)
Pseudonymized: IP Address, Search History, Device ID, name, address, phone number, email address, login, location data, Sensitive (Financial Information)
Data shared with third parties:
Aggregated data is shared with third parties. Anonymous data is shared with third parties. PII category data and sensitive data are also shared
Data retention: Not disclosed
Third-party advertising cookies.
DoubleClick:
DoubleClick, 111 Eighth Avenue, 10th Floor, New York, NY, 10011
Email: privacydept@doubleclick.com
Type: Advertising.
Privacy Policy:
https://www.google.com/intl/en/policies/privacy/
Data collected:
Anonymous: (Ads viewed, Analytics, Browser Information, cookie data, date/time, demographic data, hardware/software type, Internet service provider, interaction data, pages viewed, service domains).
Pseudonymized: (IP Address (EU PII), search history, location-based data, clickstream data, Device ID (EU PII)
PII (Name, address, phone number, email address, login, EU-IP Address)
Sensitive (Financial Information)
Data shared with third parties:
Aggregated data is shared with 3 parties. Anonymous data is shared with 3 parties.
Data retention: Not disclosed.
Google AdWords:
Sponsored online advertising services provided by Google Inc. Cookies are used by Google for the management of the referred services.
Data collected:
IP number, search history, location, Device ID, and phone number. In addition to: Ad views, analytics, browser information, cookie data, date and time, demographic data, software/hardware information, interaction information, pages visited, domains.
For more detailed information: https://www.google.com/intl/en/policies/privacy/
More information at: www.google.es/intl/es/policies/technologies/types/
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
You can allow, block, or delete the installed cookies by selecting the appropriate settings of your browser, however, you should know that if you do so, you may not be able to use the full functionality of this website.
