Madrid will once again host the 41st edition of the International Tourism Fair, Fitur, which, instead of taking place in January as tradition dictates, will be held in May this time. Attend the second most important tourism fair in the world and the most impactful in Ibero-America. Learn all about the latest services and tourism promotion at FITUR booths. Below, we’ll tell you where to stay, where to buy tickets, the latest news, and much more.
Dates and times for Fitur 2021
Fitur 2021 will be held the penultimate week of May, from Wednesday, May 19 to Sunday, May 23. The first three days, the fair will be open only to professionals, while the weekend will be open to the public. The opening times are as follows:
Wednesday to Friday, May 19, 20, 21: 10 AM - 7 PM
Saturday, May 22: 10 AM - 8 PM
Sunday, May 23: 10 AM - 6 PM
FITUR broke attendance and participation records in the 2020 edition (it was one of the best pre-pandemic events). With over 11K companies, 165 countries, 261K participants, 150K tourism professionals, and 7K journalists covering the event. Now more than ever, this new edition of Fitur has great significance and relevance for the recovery of the tourism industry. Discover the characteristics of FITUR 2021!
Exhibitions and novelties at FITUR 2021
FITUR FESTIVALS & EVENTS
This section of FITUR covers live music festivals, cultural festivals, sports events, and competitions. It connects event organizers with destinations, transport, hotels, and accommodation.
FITUR LGBT+
This year marks the 11th year of promoting inclusion for a sector that accounts for more than 10% of global tourism revenue. Get to know the destinations, hotel chains, companies, and hotel businesses that are working to de-seasonalize this sector with high purchasing power.
FITUR KNOW HOW & EXPORT
A space where Spanish tourism companies showcase their products and services to demonstrate their potential to international market buyers. Spain is a world leader in tourism, making it a great opportunity for the industry!
FITUR HEALTH
In 2021, the seventh edition of FITUR HEALTH will be held, a segment promoting health and wellness tourism. Health professionals and tourism experts will join to strike deals and make healthcare tourism offers more accessible.
FITUR SCREEN
This connects the film industry with tourism to spread the knowledge of film tourism, a powerful tool to promote different destinations. Travelers choose their destination based on movies or series. Leverage audiovisual art!
FITUR TALENT
In a digital age, human value is key in attracting skilled people to capture tourists and let machines do the rest of the work.
FITURTECHY
Technology adapts to the needs of today’s travelers. Learn the latest in business and sustainable tourism at the forums:
#techYdestino
#techYfuturo
#techYnegocio
#techYsostenibilidad
FiturNext
FITUR will reward tourism projects based on replicability that promote gender equality and female empowerment. An unprecedented challenge with over 400 initiatives increasing tourism's positive impact.
XXVI Active Tourism Competition, FITUR 2021
The Aire Libre Magazine and FITUR promote high-quality tourism through this competition. The result will be announced on January 26, 2021, and the winners will be revealed the following day. The awards will be presented during the fair in May.
FITUR Tickets
Ticket prices for FITUR are:
One-day Professional Pass: €10 for professional attendees who buy their ticket by March 30.
Permanent Professional Pass: €20 for professional attendees who buy their ticket by March 30.
One-day Professional Pass: €20 for professional attendees who buy their ticket from March 31.
Permanent Professional Pass: €30 for professional attendees who buy their ticket from March 31.
For the public, Saturday and Sunday: €10 from April 10. (excluding management fees)
Free Tickets
Only minors under 12 years old and disabled people (with an accompanying person) have free access to the event.
Accommodation during FITUR 2021 - Where to stay in Madrid?
The Ifema Exhibition Center, where FITUR is held every year, is located on the outskirts of Madrid. If you are looking for accommodation, Silken Hotels offers you 3 options with all the amenities but in different locations so you can choose according to your preferences:
Hotel Silken Puerta Madrid is the one closest to the Ifema Exhibition Center (5 minutes by car) and is also one of the official accommodations for Fitur 2020. Among other exclusive advantages, our free transfer service to and from Ifema, Barajas Airport, and downtown Madrid is highlighted. Reservation required at reception and subject to availability and schedules.
At Hotel Serrano by Silken, you’ll have the advantage of being in the city center and comfortably connected by metro to the Ifema venue. To get there, the quickest way is to take Line 9 at Núñez de Balboa heading to Paco de Lucía, transfer at Colombia to Line 8 towards Aeropuerto, and get off at the Feria de Madrid stop, which is right by the South entrance to the venue.
We look forward to welcoming you with exclusive advantages such as free cancellation or the best price guaranteed when you book through our Official Website.
